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Sunday, September 22, 2013

Listen Live: 96.3 Easy Rock

DWRK, broadcasting as 96.3 Easy Rock, is a music FM radio station of Easy Rock Network owned by Cebu Broadcasting Company (a wholly owned subsidiary of Manila Broadcasting Company) in the Philippines. The station is currently broadcasting from Star City Complex, Pasay City and its transmitter is atop the One San Miguel Avenue in Pasig City. The main format of the station is lite rock music.

Before MBC purchased and was granted the rights to 96.3 MHz, the frequency operated as RK 96 Real Radio, later to be rebranded as 96.3 WRocK in 1988. It was originally owned by the ACWS - United Broadcasting Network, Inc (the stations also operates UltraVision 25 (now known as NET 25) now owned by the Eagle Broadcasting Corporation) with the studios and transmitter based at FEMS Tower 1 in OsmeƱa Highway in Manila. It operated until 2008 when the callsign and frequency was bought by the MBC in October 2008.[1]
MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations. On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand,[2] to reflect the change.
This was MBC's first venture into class A,B & C market.


Source: Wikipedia


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